About us
Razelet is not a brand from the drawing board. It came about over a weekend at Lake Tegernsee — from a braided band, a play on words in the shower, and the conviction that energy and balance belong together.
We are Wolfgang and Melina. We build Razelet with what we do best: clear strategy, fast execution and an eye for images that move people. And with artificial intelligence as a third team member — from the first logo to the first order.
Energy. Balance. Razelet.
How it all began
Founder · Strategy & sales
Entrepreneur and M&A adviser from the Rosenheim area. A business graduate with a background in finance and controlling, he has seen several company acquisitions through from start to finish. Builds brands with AI — fast, lean, with a plan.
Founder · Imagery, product & packaging
Melina's text is on its way.
Our story
Five days. A golf course, a balance board, a shower and a handshake. This is the record of how Razelet was born — unvarnished, exactly as it happened.
Day 1 · Bad Wiessee
A day out at Lake Tegernsee, a few buckets of balls on the driving range. In the pro shop we meet Thais Alonso — and her handmade bands. We buy one in green and black on the spot. We order a second and pick it up three hours later.
At the pick-up, Wolfgang offers to build her a small online shop for her bands free of charge, as an online marketing specialist. Thais gives us her contact card. Agreed: we get in touch once the site is up.
Sometimes a brand does not start with a business plan, but with a band around your wrist.
Day 2 · 5 September · The name
Breakfast on the terrace. Then photos of the bands on a balance board. Melina shows what AI image editing can do and turns the pictures into surfer shots within minutes — we still love them today. She reminds Wolfgang about the website for Thais.
The name arrives in the shower. The basis: “Life is no battle, it is a game. Business, however, is a Razelet.” And with the name comes the idea: bands with themes — and a small booklet for each one, with wisdom, quotes and poems.
The same day AI produces a CI playbook and a concept presentation with the product definition, Melina edits the first photos, the Wiesn Edition is born. It is 5 September. Time is tight. By the evening the first version of the website and online shop is standing.
Day 3 · Monday · The handshake
Melina has to work that evening. At midday Wolfgang drives back from Munich to Bad Wiessee to see Thais — with a proposal: not a small shop, but a brand of our own. Together. B2C through retail, B2B through merchandising for companies, clubs and brands.
Thais takes charge of products and manufacturing and shares in the joint profit. She says yes. The contract is drawn up and signed. From now on Razelet is a team of three.
Speed of action: a good idea does not wait until next week.
Principle from the Razelet Business booklet
Day 4 · Building
Now the building starts. The website grows hour by hour. Melina designs more photos and the packaging — the box that band and booklet will fit into. Thais researches how the bands can be pre-assembled to manage 500 pieces by the end of September. Her verdict: not easy. Her face: beaming.
Because for the first time you can feel what this team can do when everyone brings their best.
Day 5 · Live
The website is as good as finished. The Stripe payment integration is in place, the first test purchase goes through. Five days after a band from the pro shop, Razelet has a name, a design, three founders, a product and a shop.
The plan for the coming weeks is just as direct: flyers, email and social media, selected shops in Munich and Frankfurt — and the Wiesn Edition where it belongs: at the Oktoberfest.
Some images on this page were edited with AI. Where that is the case, the caption says so.
5 September 2026
A weekend turned into a brand. A band turned into an idea that brings energy and balance to your wrist. And three people turned into a team that would rather do than wait.
And now?
Life is no Battle, it's a Game. We play it with our cards on the table: every edition, every booklet and every new partnership gets told here. If you want to be part of it — your band is waiting.
To the shop
