You reap what you sow.

Success is rarely spectacular. Mostly it is the ability to do the unpleasant part one more time.

Most people don't quit because it got impossible. They quit because it got boring.

Stay when it turns slow, and one day you are the only one left. That is the whole point.

Today's second-best decision beats next month's perfect one.

The market will not wait for your certainty. Decide at seventy per cent.

The missing thirty only shows up once you start moving.

Nobody pays for effort. Everybody pays for a problem that went away.

Don't ask what your product does. Ask what hurts without you.

Answer that, and you no longer need a sales pitch.

Do what everyone else does, and price is the only thing left to argue about.

Being different costs you customers early. It saves you discounts later.

The question isn't whether you stand out. It's what for.

If you hate the work, you will never do it well enough to stop doing it.

Joy is not a bonus for good months. It is the fuel for the long stretches.

If you have been looking forward to the exit for a year, you picked the wrong game.

Win alone and you win once.

The share you give away is what loyal people cost. It is cheap.

After the third fair deal you stop looking for partners. They find you.

A good customer is not a close. It is an opening.

Give them a second step. A third. Something that only makes sense once they know you.

With one product, you buy every euro of revenue twice.

A value that only holds when it's free is not a value. It's a slogan.

Your values show up in the week they cost you money.

That week is coming. It comes for everyone.

Three things you only lose once.

Call back when you said you would. Deliver on the day you named.

It is deeply unspectacular. And it beats any campaign.

People follow what you do. Never what you say.

Want your team early? Be early. Want them honest? Name your own mistake first.

Culture is the sum of what the boss actually does.

Everyone you admire has a list of things that did not work.

You only ever see the last line.

The difference is not talent. The difference is the next attempt.

Fast or slow — but don't stop.

Standing still feels safe. It is the only motion that teaches you nothing.

A small step in the wrong direction beats no step at all.

Facts justify the decision. It was made before they arrived.

Nobody buys a drill. Everybody buys the picture that ends up on the wall.

Describe how it feels once the problem is gone. Then bring the numbers.

The goal is allowed to be outrageous. The first step has to happen this week.

Think big and start big, and you burn cash before you know if it holds.

Prove it first. Then push.

Being firm on the issue does not require being hard on the person.

People who get loud have usually run out of arguments.

Say no kindly. But say no.